You Don't Need More Inspiration.
You Need a Plan.
The OptionBuilt™ Execution Guide is a structured workbook that turns the ideas from Life First. Business Second. into real decisions, real plans, and real action — week by week.
by Greg Maddox & Cara Gray
Print workbook on Books.by · Fillable PDF also available
Six Deliverables. Four Weeks. One Clear Direction.
Across four guided weeks, you'll move through the full OptionBuilt™ Operating System — measuring where you stand, defining what freedom actually requires, identifying the gaps holding you back, and building a practical plan across life, business, and wealth.
Your Freedom Scores — a baseline across all three dimensions
Your Freedom Point — the number that makes work optional
Your Business Health and Value picture
Your Passive Income, Wealth, and Business Value gap analysis
Your Triple Freedom Plan — life, business, and wealth aligned
Your 90-day sprint priorities — one move per freedom
Your monthly, quarterly, and annual review rhythm
Your Entrepreneurial DNA™ — the judgment and values you want to transfer
The OptionBuilt™ Operating System
The workbook follows the six steps of the Operating System introduced in the book — giving you the structure to move from awareness to action.
Benchmark Your Freedom
Discover Your Freedom Point
Know Your Business Health
Build Your Triple Freedom Plan
Grow Your Freedom
Measure Your Results
You're Ready to Build, Not Just Think.
Your business looks successful on paper, but feels too dependent on you
You want more clarity, more optionality, and less drift
You're ready to align life, business, and wealth — in the right order
You want structure, not just motivation
If Life First. Business Second. changes how you think, The OptionBuilt™ Execution Guide helps you put that thinking to work.
You Won't Be Left Alone to Figure This Out.
As a workbook reader, you receive 30 days of complimentary access to the OptionBuilt™ Collective — a private cohort experience where you'll get help building your tools and plans.
You'll also receive access to the Playbooks, Mindshift Briefs, and curated resources tied to your specific gaps, priorities, and next steps.
"Freedom is not something you wait for. It is something you build."
The OptionBuilt™ Execution Guide
Workbook
Write in it, mark it up, keep it on your desk.
$47
Order on Books.by Download Part One FreeFillable PDF
Type directly into the fields. Save, edit, return to it anywhere.
$47
Download Now Download Part One FreeBoth versions follow the book chapter by chapter.
Start Building Yours Today.
The workbook is waiting. The plan is yours to build. And Part One is free — so there's no reason to wait.
